Unit 30 – Advertisement
LO4 – Evaluation
Pre production
For the pre production I first had to do research on both
the charity mind and mental health in general. For my research I did both
secondary and primary. To do this I researched different types of mental
health, the affects of mental health and what the charity does to help those affected
by it. I did this by checking multiple health websites and watching existing
programmes and adverts. I did this to get a better understanding of the issues
around mental health. In doing this it helped to influence my ideas and develop
them. The research was very helpful and informative however next time I will do
more research in greater detail.
I had developed ideas around the research I had done. I
wanted to develop a simple idea that would get people to listen and talk about
mental health. I did this by looking at the main points the client had
mentioned. These included creativity, identifying main issues, facts and
statistics and honest. Through these points I created three ideas hitting some
of the main points. This is to advertise the charity in a positive way and to
help the client. Although my ideas were very basic next time I will try to make
them a little more creative.
After I had developed my ideas I had to pitch the selected
one to the client. To do this I had to create a PowerPoint that was creative
and appealing. With little but clear information that the client would
understand. I believe I could of done better with this process. To do this next
time I will create a better PowerPoint with more pictures and information and
try to be more confident in both the idea and myself. I will also try to
explain my idea in a more positive, clear and detailed way.
The pre production documents I produced both individually
and as a team member was very well detailed and showed the development of both
my own and Kirsty’s ideas. The location was changed several times which made it
difficult to be organised and prepared. There was a lot of difficulty with the
script but it became better after alterations. However I could have been more
helpful and supportive in the pre production of the advert.
Production
As the camera operator I believed I could of done a much
better job by trying to understand the camera more before filming and being
more involved during production. There were a lot of errors on the footage and
we had a problem changing the white balance. Next time I will try to prepare
myself better by doing a practice shoot a couple of days before filming. I will
also pay more attention to the cameras screen.
Post-production
The footage we shot for the advertisement was very different
from the original idea. The location was different and we add and took away
certain aspects of the idea. After we looked back at the footage we noticed
multiple mistakes related to the framing, colouring and sound. We believed we
may have to reshoot however due to the weather we could not therefore we had to
dup the audio which was a difficult process as the audio had to be exact to the
original in order to lip sync correctly and professionally. I believe I could have
lip-synced the edit better however I believe the picture to be of good quality
and a lot better.
In all I am happy with the end result and the changes made
to the original idea and footage. I will be a lot more professional and
involved next time.
